Spyder + Campus Store Igloo Pop-up
In 2019, Spyder created an outerwear line with Utah marks. To announce the collection we coordinated a pop-up shop that took place on game day just outside the Campus Store and Rice-Eccles Stadium. The pop-up shop was complete with an igloo, lounge, fake snow, DJ, candy, drinks, and more. In addition to the pop-up shop, we launched a giveaway featuring a full ski set up from Spyder to make it a fully interactive experience.
Location: Univerisity of Utah Campus Store
Date: October 26, 2019
Time: 11 a.m. - Kickoff
Sales: Product was sold out by 3 p.m.