Licensee Resources
Licensee Resources
We know you can't spend dedicated time marketing to a single fan base, so our office has developed a variety of resources to help you connect with our fans. We are able to build social media campaigns, stage and execute lifestyle photoshoots using our beautiful campus as the backdrop, and even buildout custom retail experiences in collaboration with our retail partners. No idea is too big or too small.
In addition to our marketing capabilities, we are able to provide you with custom consumer insight reports, retail trends specific to our market, and even connect you with further advertising opportunities available on our campus.
On-Site Activations
On-site activations allow you to get in front of our audience in a meaningful way. We have staged events and in-store promotions with many of our retail partners and licensees. Activations can be as simple as a gift-with-purchase campaign or as complex as staging an igloo on campus complete with artificial snow and lounge fully stocked with drinks and snacks.
Social Media Campaigns
Over the last several years we have built a social media following of avid Utah fans and gear heads who are always looking for the newest Utah gear. We have run giveaways, new product alerts, and even full campaigns highlighting the work that goes into creating a new product, tracking it from concept to retail shelves. Our talented team is ready to work with you to get your product in front of our community.
Helmet Hut
Historic Football Helmet Project
Top of the World
Declaration Days
Holiday Gift Guide
Retail & Licensee Collaboration
Lifestyle Imagery
Our team of talented content creators can help you achieve a custom look for your Utah gear. We have content creation abilities including photography, graphic design, writing, and online content management available to you to promote Utah products.
Retail Trends & Demographic Research
Using our insights platform our team is able to pull custom reports detailing many things including how your products are performing in our marketplace, sales by category, retailer breakdown, and many other useful data views. Take the first step to better understanding our market today. Contact us to schedule some time to take a deep dive through the data.
In addition to custom reporting options, In 2019 we worked with Endeavor Analytics to conduct a consumer insights survey specifically for University of Utah fans. The results from that survey are available for you to review below.
Retailer Map
Wondering where Utah gear is sold? You can find licensed Univerisity of Utah product in over 600 retail doors stretching from Southern Utah to the Utah-Idaho state line. This map breaks down retailers by channel (mass, mid-tier, and specialty stores). Click on any location to get more details.
READY TO GET STARTED ON YOUR PROJECT?
We are ready to help you reach our fans, answer any questions about our brand standards, or just have a chat!